Recently, you’ve probably heard about all the discussion around Facebook and iOS 14 since it has caused a lot of commotion in social networks and especially in the digital marketing sector, and it’s not for the less because Apple has decided to launch an update with new privacy policies in which advertising campaigns on Facebook will be affected.

Understanding the context in which Facebook ads are currently standing and what are their pros and cons will allow you to make the best decisions for your business. That is why we have decided to create this blog, to give you all the information you need to know about the latest updates to the platform. 

With the release of iOS 14 apple has strengthened all the privacy for its users and if you are familiar with the use of Facebook Ads, surely you know about the Facebook Pixel. 

The Facebook pixel is a javascript code that is placed in the header of the website and allows you to collect all the necessary information to track the conversions of your Facebook campaigns. This pixel measures how many purchases, completed forms, subscriptions, etc. you have achieved on your site thanks to a Facebook campaign, it also helps you to optimize your campaign since you can build segmented audiences from events you configure on the pixel, for example you can build an audience of people who added a product to the cart but they did not complete the payment and create a special ad with an extra discount. 

In order for this code to work, it is necessary to activate the cookies that will carry out the tracking.

With the privacy changes in iOS 14, if the user does not allow their activity to be stored, the Facebook pixel will stop working, making the tracking of user information very limited or almost impossible. 

Now, this information can be somewhat distressing, but the world of digital marketing is constantly changing and as advertisers we must always find a way to adapt. In this case, it is important to know that Facebook's income depends 99% on what advertisers invest, so Facebook Ads cannot disappear out of nowhere or stop working. 

The purpose of this blog is to share with you the main measures you must take so that your campaigns are affected as little as possible.

The first thing is to verify your domain, now the pixels will undergo a verification process through the Business Manager so it is vital that you verify the domain to which you will be sending traffic. To do this is very simple, you only have to go to "Brand Security"> "Domains"> Add your domain. 

Also an important step is to update the Facebook SDK for iOS 14 to version 8.1, this will allow you to customize the ads that are delivered and still continue to receive reports on conversion events. 

Finally, define maximum your 8 most important conversion events on the website, because Facebook will configure the web events so that they do not send more than 8 predetermined events, although it sounds little, 8 events are more than enough to make an effective follow-up. 

Are you looking for a solution to improve your Facebook campaigns? We can help you! 

At Ancient Technology Group we are experts in social media marketing and we can provide you with quality solutions in terms of digital campaigns.

Contact us by clicking the button below, we will be happy to hear more about your project.